Digitalization>Digital Communications

Getting Started with Content Marketing

The landscape of business marketing has drastically shifted over the years. Up until the rise of the internet, and sometime well into the internet age, traditional forms of advertising have always been king. Newspapers, magazines, and television and radio ads were once considered as the prime spots for marketing businesses. However, with the rise of …

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Social Selling – the new way to sell?

The definition of social selling is pretty straightforward. Social selling is the process of developing relationships through social media by interacting daily with their potential customers to generate revenue. In May 2017, Forrester surveyed 265 sales and marketing leaders and found out that 49% of B2B enterprises have developed a formal social selling program and …

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