Chatbots have proven to be a golden source for lead generation and qualification.
How to get users for a lead gen chatbot?
There are a few things you can do to tweak your chatbots so that they increase lead generation.
Engage with Each Visitor
Just like a good bartender knows that engaging with their customers generates larger tips and triggers repeat business, using chatbot to engage with your website's visitors results in valuable lead generation. The best thing is that once the chatbot engages the customer and gets them chatting, the hard work is done. More than half of the conversations started via chatbots result in the customer leaving their contact information.
Engaging the customer isn't as difficult as you may think. The first step is placing the chatbot where the customer sees it as soon as they load the landing page. The second step is setting up a warm, welcoming message that encourage the customer to use the chatbot to ask questions or for help navigating the website.
Don't Be Shy About Using the Chatbots to Promote Lead Magnets
You don't want to use your chatbot to force a wide range of sales information and promotional material on your visitors, but that doesn't mean you shouldn't use the chatbot to promote your lead magnets. The best time to do this is after the initial engagement with the visitor. Once they've acknowledged your chatbot, invite them to sign up for your mailing list, or to enroll in a free webinar you're hosting, or to download a free, informative ebook you've written.
Set up the Chatbot to Provide Genuine and Pointed Answers to Visitor's Questions
If a visitor uses a chatbot to ask something about a product's price, the shipping process, or the business's history, they don't want a generic response. They want a genuine and concise answer. Not only does the information make them happy, which increases the odds of them making a purchase, but it also creates the impression they're talking to a real person and not a chatbot, which gives them confidence in your customer service.
Let Chatbot Direct your Visitors to Specific Products/Services
By programming your chatbot with a few key questions, you can use the information the customer provides to take them directly to a product/service that's a perfect fit. This often results in a sale and also further drives home the concept that the visitor is speaking to a real person and that you provide outstanding customer service.
What Kinds of Questions Should the Chatbot Ask
When using your chatbot for lead generation, some questions have more weight than others. The types of questions your chatbot should ask include:
- A question inviting the potential customer to inquire about the website/products/services
- A question about whether the customer is a new or returning customer
- A question about signing up for a lead magnet
- An invitation to visit again and ask more questions.
The great thing about using a chatbot as a lead generator is that it generally results in the customer signing up for a mailing list and eventually making a purchase.